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Consumer futures Hero grant

Understanding the changing needs of residential energy consumers in the information age and the implications for tariff reform

The work undertaken by advocates and other organisations through the Grants Program is having influence, improving outcomes for energy consumers. Great Grants showcase important work that has built new evidence or demonstrated impact.

Understanding the changing needs of residential energy consumers in the information age and the implications for tariff reform has been selected as one of our Great Grants.

This project is aimed at understanding the changing needs of residential energy consumers in the digital information age, and the implications of this for tariff reform.

Taking a uniquely customer perspective, and focussing on digital platforms as a primary means of information dissemination, the project seeks to create a market segmentation model for the purposes engaging and creating behaviour change that benefits both the consumer and network.

It provides valuable insight for decision makers and the energy industry when implementing tariff reform in the national residential market.

A key feature of this project was the Reduce Your Juice app, which is an innovative approach to assist households to become more energy efficient and better manage their energy use. More information about the app can be found at ReduceYourJuice.com.

This project culminated in a final report Taking advantage of electricity pricing signals in the digital age: Householders have their say.

Access to the full suite of grant resources can be found here.

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