Key findings
Consumers need the right information, at the right time, from sources they trust
Consumers have to scale a mountain of energy information to find useful, reliable and trusted sources that suit their needs
Consumers want to receive one simple, actionable message at a time
Consumers are more likely to act on information if there is a clear cost-benefit for them
Through desktop research, surveys, and focus groups, we asked consumers about where they go to find information - and who they would trust to give them good information. We also explored the barriers consumers face to receiving trustworthy, reliable information, the messaging that would spur them to take action, and examined successful bill reduction campaigns around the world.
Evidence base to support the development of an effective communications campaign for energy consumers
The Anatomy of an Effective Energy Information Campaign
Household Energy Consumer Information Research
Small Business Energy Communications Research
The 'right' energy information: consumer messages and methods that work
Talking to consumers about energy bill reduction