Agency

I can make optimal energy decisions

Explore Agency:

Objectives

Most households and small businesses are interested in learning more about how they can benefit and make savings from the energy transition. But many of us can’t find the information we need to take action in the places and formats we use, or from sources that we trust. ECA wants to see One Stop Shops for support and advice to help all of us navigate the choices we need to make and understand the role we need to play over the next few years.

We don’t have the full picture of the many types of support that different households and small businesses want and need to be able to participate in the energy transition. Some of us require advice on the energy efficiency of our homes; others need to know how to get the best energy contract, or apply for rebates and concessions, or understand our bills. Some want directions on where to charge our cars, while others will want to know how to source the best hot water heat pump. Ask yourself: what would you want to know to make better decisions?

Many of the highest consumption appliances aren’t governed by minimum efficiency or installation standards so we all make uninformed choices that we pay dearly for later. With increasing household and small business expenses and a wide variety of appliances to choose from, it’s vital we have proper standards and labelling to warn everyone if an appliance is not a good investment. Alongside other consumer and industry associations, we’ve been pushing for this to happen for a long time, and we won’t stop until the job’s completed.

Industry is currently designing all sorts of complex engineering and economic solutions to the challenges that the system is facing. This complexity flows through directly to consumers, who face arcane and confusing pricing and products, and multiple service providers. We need an energy system that recognises the diversity of our needs but understands the critical importance of simplicity in our busy lives. In our view there’s no other service in the country as unnecessarily complicated as energy – and we get the distinct impression that some parts of the sector like it that way. We need to change that.

Put simply, many of us don’t know what meeting Australia’s 2030 decarbonisation targets means for us, or what we need to do because we haven’t been ‘told straight’ what the plan is. An overarching narrative, with the aim of bringing us all together under a unifying vision, is sorely needed from governments and industry. This needs to happen soon because in the absence of a cohesive story, we’re all facing a deluge of misinformation that’s costing many people money as well as their goodwill.

Dog illustration
Showing 1 - 11 of 85 results
News
13 May 2021
6 min read
Why we’re not telling you to shop around (but maybe you should)
News
08 June 2023
7 min read
Why consumers are concerned about the future
News
07 June 2021
7 min read
Where is the innovation in the electricity market?
two men standing in front of distilling

Whipper Snapper is a distillery in Western Australia which, although unopposed to the idea of electrification, had already invested heavily in gas-based distilling equipment that was working well.

News
22 January 2026
8 min read
What small businesses are telling us about electrification – and what needs to change
Electrification is often considered a technical task: swap out a gas appliance, put in an electric one, and the job is done. But for small businesses, the reality can be very different.
News
18 December 2023
5 min read
What consumers want from the energy transition
News
13 December 2022
6 min read
We asked consumers about their bill preferences. Here’s what they said...
Illustration of young girl reading book outside house
Grants Archive
21 July 2026
Using smart meters smarter – understanding real-world deployment
Smart meters provide opportunities to change how we pay for and understand our energy use. This project will assess whether households are sufficiently informed when making decisions, e.g. choosing between fixed and time varying pricing; and who may benefit and who may be worse off with time varying pricing.
News
08 June 2023
6 min read
Unlocking the potential of small businesses in the energy transition
Illustration of young girl reading book outside house
Grants Archive
03 December 2025
Understanding information needs for consumer electrification decisions
Investigating diverse household and small business understandings, planning approaches and information needs relating to electrification, to inform development of SunSPOT decision-making tool and provision of consumer advice, helping consumers get off gas.

Subscribe to our newsletter

Join our community to access analysis on energy events, be the first to see our latest market research, receive invitations to stakeholder events, and help advance consumer needs.